Alberto Belmonte
Brand Design
Brand Strategist & Designer
We have renewed the identity of Alberto Belmonte Psicólogo, giving his brand a fresh, solid, and cohesive look. This update not only modernizes his logo but also redefines his visual and strategic presence to better reflect his therapeutic approach—warm, deeply human, and influenced by Eastern philosophy. Designed to convey his independence from specific schools of thought, the new identity represents his unique way of understanding patients, blending a strong Western education with an Eastern perspective, always rooted in professionalism and authenticity.
For the logo redesign, we have reinterpreted the concept of the Zen circle, subtly and meaningfully integrating it within the “O” of “Clínico.” In the previous design, the Psi (Ψ) letter, a traditional symbol of psychology, was present, but we decided to remove it to avoid redundancy, as the word “Psicólogo” clearly fulfills its identifying function.
This new visual approach represents the union between a solid Western education, which establishes the structural foundation, and an introspective evolution towards Asian spirituality, thus reflecting a unique and personal way of understanding psychology. This concept is visually represented with two ‘o’s: one ‘O’ symbolizing the West (Occidente in Spanish) and the other ‘o’ symbolizing the East (Oriente in Spanish), with one placed inside the other.
One of the main issues with the previous logo was its visual accessibility, particularly on a white background, due to its opacity, which made the symbol hard to perceive independently from the text. We’ve addressed this issue by adding a frame to the opacity, enhancing its visibility and ensuring the symbol is clearly recognizable on its own, without relying on the text, even on white backgrounds. Additionally, we’ve increased its weight, giving the symbol more presence and ensuring it stands out with greater clarity, providing a stronger visual impact while maintaining balance within the overall design.
The typography was chosen to create a clear contrast: “Alberto Belmonte” uses a creative and open font, symbolizing flexibility in patient interpretation and therapeutic approach, while “Psicólogo Clínico” employs a more structured, solid typeface, reflecting the rigor and precision of academic psychology, reinforcing the brand’s professional identity.
The color palette was carefully chosen to reflect the therapeutic nature and values of the practice. Deep Indigo symbolizes trust, wisdom, and professionalism. Soft Beige adds warmth, comfort, and approachability. Serene Blue balances introspection and calmness, while Sky Blue brings clarity, emotional balance, and a modern touch. Together, these colors convey a harmonious blend of professionalism, emotional support, and a holistic approach to therapy.
The YouTube channel design emphasizes simplicity and clarity, highlighting the core message and encouraging viewer engagement. It clearly communicates the clinical psychologist’s expertise, distinguishing the channel from others. The design aligns with the brand’s aesthetic of equilibrium and professionalism, ensuring it resonates with the target audience and stands out in a crowded space.
The YouTube intro is a motion graphic designed to set the tone for the channel, combining simplicity with a spiritual sound. This introduction not only reinforces the psychologist’s professional identity but also establishes a sense of calm and focus, inviting viewers into a thoughtful and engaging space.
This is a motion graphic designed to encourage viewers to subscribe to the YouTube channel.
For Instagram, a minimalistic approach was adopted using concise text-based images and short Reels videos, creating a strong professional presence. This design reinforces the account’s credibility, offering quality information and fostering trust among both professionals and patients. The simplicity ensures the message stands out, appealing to those seeking reliable psychological insights.
Color correction.
Part of an Instagram reel with animated subtitles, combining clips of Alberto speaking with dynamic videos enhanced by transition effects.
