BlueVerse
App Design UX/UI
Product Owner
The problem
When BlueVerse approached our team, they were a passionate startup with a strong vision but limited experience and resources. Their idea was outlined in a simple two-page document, and while they had big aspirations, they needed guidance to transform their concept into something real and impactful. They were looking for support to develop a product that could truly make a difference for local businesses and their communities.
The goal
Develop a comprehensive marketing platform that enables local businesses to leverage data-driven insights, enhance customer engagement, and drive revenue growth through targeted solutions for interaction, reporting, and loyalty rewards.
My role in the sprint
During a one-week sprint, I assisted in turning initial ideas into a clickable prototype and helped craft a detailed roadmap that outlined the path forward. I supported the process of breaking down the founders’ vision into specific user stories, ensuring that every feature aligned with the needs of small businesses and their customers. This allowed BlueVerse to communicate their value clearly, attracting interest and support for their idea.
Key contributions
Prototype in 5 days
I contributed to the creation of a clickable prototype that allowed BlueVerse to present their product concept to others, opening doors for meaningful conversations.
Structured roadmap
I helped develop a 12-month roadmap, guiding the development process with clarity and purpose, ensuring that each step addressed real-world challenges faced by local businesses.
Building trust
The clear presentation of the product and its value helped BlueVerse gain the trust and support needed to take the next steps in making their vision a reality.
My role in the project
As an Associate Product Owner on the BlueVerse project, I played a key role in bridging the gap between the vision of the founders and the technical execution by our design and development teams. My work centered on translating high-level ideas into actionable steps that would shape the final product—an app designed to support local businesses and strengthen customer loyalty.
1. Collaborative design for enhanced user experience
I collaborated closely with UX/UI designers to ensure that the app’s flow would be intuitive for users while addressing the needs of local businesses. The goal was to create a seamless experience where users could explore their favorite spots in town—whether restaurants, bars, or retail stores—and easily access exclusive deals, rewards, and reviews, all in one place.
By ensuring the app’s design was straightforward and engaging, I helped local businesses connect with their customers in a meaningful way. Features like loyalty programs, push notifications, and online ordering were integrated to encourage repeat visits and foster deeper connections between businesses and their patrons.
2. Product roadmap and feature prioritization
A crucial part of my role was contributing to the development of a 12-month product roadmap. I worked with the lead Product Owner to break down BlueVerse’s vision into specific, actionable user stories, prioritizing features that would drive immediate value for both businesses and users. This roadmap included essential functionalities like:
- Loyalty programs: Encouraging customers to support local businesses through rewards for repeat visits.
- Push notifications: Allowing businesses to directly engage with their customers by sharing deals, events, and promotions in real-time.
- Online ordering and reservations: Giving users the ability to order food, drinks, or reserve tables directly through the app, making the customer experience faster and more convenient.
- Business Dashboard: We also developed a dashboard where businesses could manage their deals, view customer interactions, and access valuable insights. This tool gave businesses control over their promotions and a clear understanding of how their customers were engaging with their offers.
By focusing on these features, I helped ensure that BlueVerse would not only meet the needs of small businesses but also deliver a user-friendly app experience that encouraged community engagement.
3. Business engagement and community focus
A crucial part of my role was contributing to the development of a 12-month proOne of my key contributions was helping to align the app’s features with the mission of supporting local businesses and promoting community growth. I collaborated with stakeholders to define how businesses could benefit from using BlueVerse, helping them enhance customer loyalty through a digital platform.
In our discussions, I emphasized the importance of keeping the user experience centered around community values—making it easy for people to discover, support, and engage with local businesses. Features like leaving reviews, skipping the wait at restaurants, and accessing exclusive rewards were all designed with the goal of fostering a deeper connection between businesses and their customers.
